"The emerald cut is unlike any other. The clarity is mesmerising — you can see deep into the stone. Absolutely editorial."




Popular Choice · Emerald Collection
Pureté Emerald
Emerald Cut · 6-Prong Setting · HPHT
Architecture in diamond. The emerald cut for the woman who knows exactly what she wants.
Or from from €1,490 starting price · Price includes GIA or IGI certificate & free engraving
Lab-grown diamonds are real diamonds — chemically, physically and optically identical to mined diamonds. Grown using HPHT technology and certified by GIA or IGI, they are indistinguishable from mined stones even under gemological instruments.
- Free fully-insured worldwide shipping · 3–7 business days
- DHL Express delivery in a luxury presentation box
- 60-day full-refund return policy
- Free return shipping label included
- Free professional cleaning once per year, for life
- Free prong tightening and stone inspection annually
- One free resizing within 12 months of purchase
- Complimentary ring polishing at any time
Pureté Emerald — Emerald Cut Lab-Grown Diamond
The Pureté Emerald is a study in restraint. An emerald-cut HPHT lab diamond — with its characteristic stepped facets and rectangular outline — held in a clean 6-prong setting that refuses to compete with the stone.
The emerald cut reveals a diamond's clarity like no other shape. Its hall-of-mirrors effect — long, rectangular flashes of light rather than the sparkle of brilliant cuts — demands the highest clarity grades. Every Pureté is VS1 minimum.
Set in 950 platinum or 18k white gold, the Pureté Emerald is the ring for the woman with impeccable taste.
- Emerald cut — hall-of-mirrors stepped facets
- Demands and delivers the highest clarity: VS1 minimum
- 6-prong security setting — diamond fully displayed
- HPHT lab-grown — GIA or IGI certified
- 950 platinum or 18k white gold only
- The preferred cut of editors and tastemakers
- Free engraving on the inside band

| SKU | GLD-PUR-006 |
| Setting | 6-Prong Step-Cut Solitaire |
| Diamond Shape | Emerald Cut |
| Diamond Type | HPHT Lab-Grown |
| Carat Range | 0.5ct – 3.0ct |
| Colour Grade | D–F |
| Clarity Grade | VS1 |
| Cut Grade | Excellent |
| Certificate | GIA or IGI (included) |
| Metal Options | 950 Platinum · 18k White Gold |
| Band Width | 2.0mm |
| Sizes | EU 46–60 |
| Engraving | Free, up to 30 characters |
| Delivery | 3–7 business days, DHL Express insured |
| Returns | 60 days, full refund |
"My partner is an architect. She described this ring as 'the perfect marriage of geometry and light'. Proposal accepted."
"The VS1 clarity was important to us for an emerald cut. This stone is flawless to the naked eye. Stunning."
"Arrived in 4 days, perfectly insured. The GIA certificate confirmed everything promised on the website."



